PPC(pay per click) is a good way to make money and is less time consuming task than SEO.As SEO requires time and money but with PPC you can start showing your ads on various search engine like Google,Bing,7search,infolinks,facebook ppc from within an hour.(Try my post on PPC Traffic sources PPC sources and for ).It is really great but it requires money and testing so many adcopies of your ad to get a high CTR ad but it really worth it, once you get this you can make money quickly than SEO(huge time consuming process).
Tips to maximize CTR(click through rate) of your PPC Ad campaigns
Write clear:please don’t write confusing stuff in your ad ,write it clear what you offering and at the same time your customers should be able to recognize what you are offering to them by just looking to your Ad and if it is not like so ,you will lose money because they will click and they will not be able to get what they were looking for So you will lose money and it is not good .
Exact linking:You should link the exact landing page of the offer described in the ad .Not to some other page because this gives false indicatons to them and they feel like they are in some trap and they move to some other ad or page.
Test,Test and Test :Yes,you need to write around 10 copies of your ad and check who is performing good and at the same time changing keywords/phrases in your ad.Analyze the results after few days or even after few hours to check which is performing good and drop the ads who is performing poor.Also,Budget your different ad copies to check How they perform and I am sure you will get winning Ad.
Experimenting bid prices with keyword:Suppose you are targetting “dog training” and you bid on $0.55 and at the same time you are getting the same number of clicks while bidding on $0.40 .You save 15 cents on each click ,that is great .Also ,There is not a hard and fast rule that you must be on top for an effective ad campaign just be on the first page that should be fine.
Get Free Credits for PPC Advertising
Also,below are some of my effective text ad phrases that you can use in your Adcopies to get most out of your PPC campaign.These are just general phrases but you should write more detailed information about you ad product that you have to offer.
Call to Action:
- Click here
- Buy Now!
- Try this out!
- Order online!
- start today!
Include pricing
- Only 4%!
- 30%off!
Give bribe if you have
- Buy one Get two free !
- Buy Two get one free!
Fast service Gratification
- In stock
- Free shipping!
- Fast delivery
- Door shipping
- Ships within 10 hours!
Give them options
- Customize Online
- 4 colors
- New styles
Return and refund Assurance
- 30 day refund policy
- Hassle free refund
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{ 4 comments… read them below or add one }
These tips are really great ..Thanks
Thanks for the comment..you are welcome!
These are good tips..Thanks
Thanks for the comment..you are welcome