How to write Effective Meta Description for your website?

February 22, 2012

What is Meta Description?

Meta description is extremely important for your website/page.Well,It does not give any benefits to search engine rankings but very important in gaining user click through from search engine results pages.As a webmaster you really need to advertise your content so that you can get maximum number of click through from SERPs.

There are few things you keep in mind while writing Meta Description?

  • Also,You should use keywords in your meta description and write compelling description that a searcher wants .
  • You must not trick users Write what you have on your website in Meta Description.
  • you should write meta description according to the content of the pages.

Sample code:

<head>
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
</head>

It is like writing an Adcopy.So,when user see that,they click on that and come to our website/page.As you can see in the below image the Meta Description for http://makemoneymax.com.

meta Description Length

meta Description Length

What should be the length of Meta Description?

Well,You can write Meta description of any length but if you write more than 160 characters than search engines truncate that.So,the reasonable size is between 155-160 characters.

Does it affect My Ranking?

No,It will not.Google officially announced that there is neither meta description nor meta keywords in Google’s ranking algorithm.

Meta Description for Social media

Have you ever wondered why some facebook links have great descriptions and others does not,Because some site owners have written meta descrition for their articles.If you write meta description for your articles than Google+ and Facebook pulls automatically from that.It is recommended that you should always write meta description for your articles.

What’s your take on Meta Description,please share your views in comment section.

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