Google plus is new social networking site by Google Inc. in an attempt to beat Facebook and it has already more than 100 million members. Google plus for business is really a cool idea as it has so many users on it.You can make Google plus business page as you have in Facebook as Facebook pages and people can follow you there .How you gain popularity on Google plus and How you can use it for business.Let’s discuss it .
1. Sharing on Google+
Using Google+ pages you can get closer to your customers by sharing photos, promotions and links. It is the best way of sharing thoughts with your customers. You can share links and photos depending on the situations and latest development in the business. You can highlight a unique sale or can give offers,discount to them .Interact with a lot of customers all around the world.
2. Publish posts
Once you have got a lot of followers, you should start posting relevant contents ,posts of your website etc. The relevant content can be in the form of videos and photos. You can engage your customers by starting discussions and asking for their opinions. You should always posts publicly, So that people can find you when they search for you.
3. Launch Hangouts
Hangouts are the best way to get closer to your colleagues and customers as you can have video conversation with them. You can get an idea of how they are feeling about the recent products. It is the best way to take feedbacks and help them with any problem they are facing regarding the product and related issue and create a nice reputation before them. It is also easier to work here with the colleagues as you can share document and discuss at same time on hangouts.
4. Manage Circles
Always different customers will have different interests. You should using different circles to group them according to your interest,This is great feature in Google plus. While managing circles you should take care of interest, location etc. You share right information with right group according to the nature of the group.
5. Spread the word
You can use Google Direct Connect and the Google+ badge to promote yourself. You should include the Google+ logo in your marketing materials. You can direct them to follow you on Google+. You should learn about Google+ brand guidelines as it is very helpful for promotion.
6. Google+ Direct Connect
Google + Direct connect shows the interested users a preview of your profile and most recent posts. It lets them follow your business page directly from the search results. All you need for this is a verified URL and a Google+ Page.
Use help of others to promote you
1. +1 recommendations
Get the +1 button. Through this button, it becomes easy to start communications with your social circle.
2. Connect your +1′s
You can connect your +1’s for your website with that on your ads and Google+ page. All you need is to create a page and add a snippet of code on your website. All advertisers need to do for you is to enable Social Extensions in AdWords.That is really a great way to get noticed .
3. +1 on search
+1 annotations in Google search helps to bring you quality traffic as people are more likely to click on it while their search.
4. +1 button sharing on your posts and website
Get a +1 button installed on all your web pages so that whenever it is hit the content get shared on Google+. Through this method, other people can further discuss the content and reshare it.
As ,You can see there are tons of features in Google plus that you can use it for business,The more you get +1′s ,the more is the chances to get more customers.So,What you think of Using Google plus for business,please share your views on it ,in the comment section.
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